As a major digital consultancy operating internationally, Globital recognized the need to transition its operational and commercial model toward an AI-enabled future. The challenge extended beyond tool adoption. The company required structured frameworks capable of translating emerging AI capabilities into scalable commercial offers, internal operational systems, and differentiated market positioning without compromising service coherence across multiple regions and teams. Additionally, the rapid evolution of the generative AI landscape created pressure to establish credibility, internal alignment, and strategic clarity before market saturation accelerated.

nineyards acted as a strategic transformation and systems advisory partner throughout Globital’s AI transition process. We developed proprietary AI adoption assessment frameworks for SMEs, allowing the company to structure and evaluate client AI readiness in a scalable and commercially coherent manner. Alongside this, we helped define new AI-oriented commercial offers, operational processes, and service structures aligned with evolving market demand. This included the conceptualization and implementation of new services such as GEO-focused strategic offerings designed around emerging search and visibility behaviors within AI-driven digital ecosystems. Beyond service architecture, nineyards coordinated strategic alignment across a distributed international structure involving more than 180 executives operating across multiple countries. This included governance guidance, positioning supervision, communication structuring, and operational alignment around the company’s transition into an AI-enabled consultancy model. We also supported the launch of a dedicated AI-focused editorial line for the company’s YouTube ecosystem, helping structure educational and positioning-oriented video content designed to reinforce market authority and support the company’s broader AI communication strategy.

Globital established a more structured and credible position within the Australian generative AI marketing landscape. The implementation of AI adoption systems, new commercial frameworks, and internally aligned operational processes enabled the company to accelerate service innovation while maintaining strategic coherence across international teams. The introduction of an AI-focused editorial content line strengthened thought leadership visibility and reinforced the company’s authority within emerging AI-driven marketing discussions. The project positioned Globital as a forward-oriented consultancy capable of operationalizing AI within scalable commercial and client-service structures rather than treating AI as a purely trend-driven offering.